Prometheus makes history with international nomination at  Marketing-Interactive PR Awards 2025

In a landmark feat that places Western Visayas on the international stage, Prometheus has  been nominated at the Marketing-Interactive PR Awards 2025 in Singapore.  

Selected from nearly 500 entries spanning Southeast Asia, South Asia, and Oceania,  Prometheus’ campaign for Home Credit and EMCOR Inc. earned a nomination in the Best  Experiential PR Campaign category. The campaign, “Unlock New Adventures”, was developed in partnership with Home Credit  and EMCOR, and reimagined motorcycle ownership as a realistic goal for everyday  Filipinos. It also turned a financing product into a nationwide movement that brought hope,  mobility, and economic opportunity to thousands.

Prometheus partnered with Home Credit and EMCOR to tackle a deeply rooted problem: the  inaccessibility of motorcycle financing for many Filipinos. Together, they launched a campaign  designed to replace financial roadblocks with pathways paved in possibility. The “Unlock New  Adventures” campaign activated communities during Davao’s vibrant Kadayawan Festival,  drawing over 100 motorcycle enthusiasts for a grand motorcade, an immersive experience  center, and on-ground interactions that made abstract financing concepts feel tangible and  empowering. 

Hosted by Marketing-Interactive, the PR Awards 2025 is Southeast Asia’s most competitive  celebration of excellence in the public relations and communications industry. Judged by a  panel of 21 respected client-side marketing experts, the awards highlight standout  achievements across 48 categories. 

For Prometheus, the nomination is a testament to what can happen when world-class  storytelling is born in the regions and backed by purpose.  

“Prometheus has always been the underdog in these award shows—but with this nomination,  we’ve proven that a small agency from Iloilo can stand shoulder to shoulder with the best in  Southeast Asia,” said Prometheus Chief Executive Officer Lcid Crescent Fernandez. 

This latest recognition follows Prometheus’ consistent track record of representing Visayas  and Mindanao in national award-giving bodies—where wins are often dominated by  NCR-based agencies.  

? 60th Anvil Awards 2025 – Silver for Best PR-Led Integrated Campaign; and Silver for  PR Tools – Special Events 

? Marketing Excellence Awards Philippines 2024 – Silver Award for Excellence in  Anniversary Marketing; and Silver Award for Excellence in Guerilla Marketing ? Asia CEO Young Leader of the Year – Circle of Excellence 

? Asia CEO SME Company of the Year – Circle of Excellence ? Marketing Excellence Awards Philippines 2023 – Marketing Leader of the Year