Since Dole Philippines, Inc. or Dolefil launched its 50th Anniversary celebrations in January this year, (READ POST HERE), there has been no letup in its series of events meant to drumbeat its turning Gold.

dolefil gold

One of the grandest and most significant of these was Dolefil’s conduct of the Festival of Festivals on June 15, 2013 at the Polomolok Grandstand.  The whole day affair  started off with a Golden Float Parade which had different departments of the 50-year old company showing off their artistry and vision via their float entries commemorating the company’s milestone.


This was  followed by the much-awaited Streetdancing Competition which pitted the best contingents from within SoCCSkSarGen.

Dolefil VP and Managing Director Simon Denye and HR Director Atty. Mel Hernandez had their hands full welcoming their guests from from the region (Congressman Jun Acharon, Congresswoman Daisy Avance Fuentes, among others) and from other parts of the world, mostly Dolefil bigwigs from their subsidiaries.  In full force was a delegation from Itochu Corporation, the Japanese firm that acquired Dolefil late last year.

Dolefil VP and Managing Director Simon Deney (from right) and HR Director Atty. Mel Hernandez about to award the winners of the various competitions of their Festival of Festivals at the Polomolok Grandstand.

In between the performances of the different streetdancers in competition, were song numbers from YouTube sensation Zendee Rose Tenerefe whose elder sister works for Dolefil.

YouTube sensation Zendee performing for the Dolefil Festival of Festivals crowd

At the Variety shows later  that afternoon and evening, singing talents Nyoy Volante, Juris and Jed Madela wowed the mostly Dolefil employed audience and their families while comedienne Kitkat brought down the house with her naughty antics.

Jed Madela reaching down to his fans at the Polomolok Gymnasium during the Dolefil Varilety Show

The night was capped with grand fireworks that had everyone who witnessed it clapping and cheering all throughout the whole spectacle.

Dolefil VP & Managing Director Simon Denye acknowledging the contribution of the company’s employees for the inroads they have made for the past 50 years, in an interview with ABS-CBN after the Grand Fireworks.

Here are more photos from that unforgettable day plus earlier events like the Ms. Dolefil Golden 2013 which will forever be etched in the memories of the Dolefil Family.

avelmans's Dolefil Gold Festival of Festivals album on Photobucket

Watch out for more Golden events from Dolefil in these pages.  Happy 50th Birthday Dolefil!