An advertisement that has been coming up regularly on the pages of the local weekly tabloid ABANTE Soccsksargen caught the eye of Bariles just recently.  It’s an announcement of an up and coming Radio Station which goes by the name of Radyo Alerto.


From its blurb (see ad above) comes the information that the soon-to-operate Radyo Alerto is owned by Sarangani Broadcasting Network, Inc. with address at Yumang Street, Barangay San Isidro,  GenSan City.

The ad doesn’t offer any other info but the fact that it is constantly featured at reportedly Pacquiao-owned ABANTE Weekly could be a clue to the identities of its owners.

Bariles then tried to do some research and these are what he got…

  • Radyo Alerto is actually the new name of the old SUPER RADYO DXBB found at 1107 Khz under the AM band owned by GMA Network.
  • It occupies a one-hectare or so property of the Pacquiao Group of Companies along Yumang Street and is just a stone’s throw away from St. Michael Parish Church.
  • A one-story building and a transmission tower is now being constructed in the area which is also being fenced.
  • Its new franchisee reportedly is not Congressman Manny Pacquiao but some people identified with him.  This is according to a Team Pacman insider.

Well, we will eventually know what’s true with regard to the identity of its owners in due time.  But as it is, Pacquiao-owned or not, Radyo Alerto is a welcome addition to the radio broadcasting industry in Soccsksargen.

As they say, the more the merrier.  We are just hoping though that once they are on-air, the management of Radyo Alerto will be very conscious and committed to espousing the truth through responsible broadcasting and balanced programming.

That’s a legacy of its former operators,  GMA Radio which they have to strictly adhere to or go bust!