From November 1 to December 31, 2021, The SM Store and Toy Kingdom‘s Share-a-Toy project allows SM shoppers to act as Santa Claus for less fortunate children.

Shoppers at The SM Store and Toy Kingdom can play Santa to less fortunate children this Christmas through its Share A Toy campaign from November 1 to December 31.

It’s time to spread the word. You can find a variety of toys, play sets, educational board games, and other novelty items at Toy Kingdom and The SM Store locations across the country. Shopping at The SM Store’s Toy Express and Toy Kingdom will allow customers to donate pre-owned or new toys that they purchased from The SM Store.

Little girls from Eugenia Ravasco Day Care Center in Paranaque City were some of the recipients during the Share A Toy campaign.

A P100 discount coupon can be redeemed on a single-receipt purchase of at least P1000 for every item donated.

The SM Store and SM Foundation’s partner organization will distribute these toys to thousands of underprivileged children in the vicinity of the branches. A simple ceremony that can also be done online includes organizations that cater to children under the age of ten years old, schools, socio-civic and government organizations, and non-governmental organizations (NGOs).

New bundles of toys were given to the preschool students of the Eugenia Ravasco Day Care Center during the recent turnover ceremony of The Share A Toy campaign of The SM Store and Toy Kingdom.

Share A Toy is part of the SM Share Movement, which brings together The SM Store and its loyal customers to share joy and hope with children in the face of a pandemic through the power of the holiday season.

Little boys from Looc Elementary School in Batangas happily raise their new plush toys from The SM Store during the Share A Toy project.

Other SM Store campaigns like Donate a Book and Share a Gift have been embraced by customers. You can use your Share A Toy purchases and donations to make in-store and phone orders, as well.

Sharing toys is sharing joys. All glammed with their adorable face paints, these girls happily display their pastel colored plush toys from The SM Store during the Share A Toy campaign.

Follow the SM Share Movement on social media at @thesmstore on Facebook, Instagram or Twitter for more updates and ways to donate.