The long wait is over as Sony elevates the best to even greater heights with the arrival of the two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II and Alpha 7CR as well as along with the launch of the wide-angle zoom lens G Master™ FE 16-35mm F2.8 GM II (model SEL1635GM2).

Photographers and enthusiasts can grab their own Alpha 7CR for Php 179,999 and Alpha 7C II priced at Php 129,999 (body only) or Php 145,999 (with the kit lens). Meanwhile, FE 16-35mm F2.8 GM II is available for Php 139,900. Pre-order starts on September 1, 2023. 

Sony Philippines also announces exciting pre-order bundles! Get a Peak Design Cuff with NP-FZ100 Battery Pack worth Php 7,690 when you purchase the Alpha 7CR and Alpha 7C II or Peak Design Slide worth Php 4,990 when you buy the FE 16-35mm F2.8 GM II. The pre-order bundles run from September 1 to 30, 2023 on all participating authorized dealers nationwide. 

For those who are excited to try and test out the new products, users can be the first ones to experience these cutting-edge gears! Join us for an exclusive hands-on experience with the new cameras and lenses on September 2 at Sony Megamall and on September 9 at Henry’s Cameras Glorietta.

New Alpha 7C Series Cameras

As the demand for sending and sharing captured content on social media networks (SNS) has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7CR, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators.

Alpha 7C II: For Stills, Movies, and the Creator in You

The Alpha 7C II is the second-generation version of the Alpha 7C series, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography. 

It is equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots.

Compared to the Alpha 7 IV, the Alpha 7C II is up to 22% lighter and has up to 45% less volume. The standard ISO sensitivities range from 100 to 51200 for both still images and movies, enabling high-sensitivity and noise-free shooting.

Alpha 7CR: Unparalleled Resolution in a Compact and Lightweight Body 

Another addition to the series, the Alpha 7CR is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body. 

In addition to daily snapshots, it easily realizes high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, realizing the combination of extreme high-resolution image capture with mobility and lightweightness.

Equipped with Pixel Shift Multi Shooting and a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance. Compared to the Alpha 7R V, the Alpha 7CR is approximately 29% lighter and has approximately 53% less volume. 

The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies. In addition to 7.0-step optical 5-axis in-body image stabilization, even slight blurring at the 1-pixel level is detected and corrected.

By combining with the grip extension GP-X2 included with the Alpha 7CR, you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens.

Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognizes a wide variety of subjects with high accuracy, and 5-axis in-body image stabilization provides a seven-step shooting advantage when capturing stills. In terms of video performance, the Alpha 7C II and Alpha 7CR condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video. Moreover, both models support Sony’s acclaimed S-Cinetone color science for rich cinematic video. They also have Active Mode in-body image stabilization, AI-based Auto Framing, digital-audio interface support, and other features that support high-quality video shooting.

Lens G-Master FE 16-35mm F2.8 GM II: Speed and Performance 

The FE 16-35mm F2.8 GM II satisfies the needs of photographers and videographers seeking high-performance lenses, and with the descriptive power and high-speed AF (autofocus) unique to G Master™, it is possible to fully bring out the high performance of our advanced camera bodies. 

World’s smallest and lightest high-resolution F2.8 wide-angle zoom lens

Thanks to a new optical design that effectively arranges the extremely high surface precision XA (extreme aspherical) lens, the FE 16-35mm F2.8 GM II achieves high resolution with a maximum aperture of F2.8 over the entire zoom range. Furthermore, Sony’s original Nano AR Coating II suppresses ghosting and flares to capture clear images even when a strong light source comes into the frame. This is the world’s smallest and lightest wide-angle zoom lens with a total length of 111.5mm and a weight of approximately 547g, which is about 20% lighter than the previous model.

Extraordinarily fast and precise AF that brings out the best in advanced bodies

FE 16-35mm F2.8 GM II includes the latest XD (extreme dynamic) linear motors that effectively works on high-speed drive. It achieves quiet AF that is suitable for both still images and movies, and is up to twice as fast as conventional models. When combined with the ?1 camera body, high-speed continuous shooting at up to 30 fps is possible with high-speed, high-precision, and quiet focusing.

Operability and reliability for comfortable shooting of both still images and movies

FE 16-35mm F2.8 GM II offers comfortable operability and excellent still image and movie shooting performance that meets the needs of professional and advanced amateur users. By reducing focus breathing during video recording compared to previous models, it is possible to achieve high-quality image expression without fluctuations in the angle of view. In addition, it suppresses the movement of the center of gravity during zooming and enables stable shooting, so you can shoot comfortably with a gimbal. Operability has also been improved with features such as an aperture ring that can be clicked on/off with a switch, and two focus hold buttons that can be assigned a desired function from the camera body.

Fluorine coating is applied to the front lens, so dirt adhering to the lens surface can be easily removed. The dustproof and splashproof design allows you to use the camera safely even outdoors, giving you greater freedom in shooting.

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DTI Fair Trade Permit No. FTEB-175370 Series of 2023