Are you having a hard time getting your Filipino business seen? Is attracting customers an issue with your business? It may be that you need to adjust your marketing plan to help with brand awareness and finding new clients. There is plenty of talk about how you can market your business online, but what if you’re looking for offline marketing techniques? Here we’ll take a look at some of the simple ways that you can market your Filipino business offline.
Good Old-Fashioned Newspaper Ads
While much of a company’s advertising budget is now directed at online sources, there is still something to be said for good old-fashioned newspaper ads. There’s no need to go all out on a massive splashy ad; something that is small and eye-catching will do the trick.
As an added bonus, you can also include a coupon or discount code in the ad, as this will help encourage new customers.
Here’s a fun little way to market your business that always seems to get attention, and that is to offer branded merchandise such as custom buttons with your company logo on them, as well as pens and pencils, notebooks, tote bags, hats, and t-shirts. Not only does free stuff instantly attract people, but when they use the item, they will be advertising your company indirectly.
Never Underestimate the Power of Networking
Networking is a powerful tool in the world of commerce and business. It’s a way to connect with experts, the competition, vendors, and of course, potential customers/clients. There is no shortage of events available that make for the perfect place to network. Seminars, business groups, associations, conferences, trade shows, and more should all be considered as prime networking opportunities; they are instrumental in your success.
Contests and Prizes
People love the possibility of free merchandise, which is why this technique usually works incredibly well. You can put together a contest that offers free products and giveaways. This is a great way to allow potential customers to sample your products, while drumming up interest in your business.
Dabble in Cross Promotion
Because you aren’t alone in trying to find ways to market your business offline, it can be helpful to team up with another company and participate in cross-promotion through collaboration. This method tends to be especially effective for those businesses in the retail and service industries. You want to find a company that has related services and products, and then think of a way you can promote that company’s business to your current clients, and they will do the same on their end. It’s a great way to reach a large audience that you may not otherwise have access to.
Techniques that Offer Results
These various offline marketing techniques are meant to give your business the results you’re after, and what’s great is that they can be tailored and customized to your business’s specific needs. Keep in mind that just like with your online marketing efforts, it’s important to stay consistent and keep at it when tackling your offline marketing plan.