The leading superapp is unveiling its innovative digital mobility solutions in General Santos City with the launch while seamlessly connecting the city’s taxi drivers into the digital economy

GENERAL SANTOS CITY, 24 June 2024 – Grab Philippines introduces its digital mobility solutions in General Santos City with the official launch of GrabTaxi today.

The leading superapp supports and uplifts the taxi sector in the city by enhancing safety, reliability, and fare transparency for passengers, championing an elevated commuting experience for the citizens of GenSan.

General Santos City officials with the Grab Team at the Media Round Table Event

Passengers from the north of Nopol and the eastern portion of Buayan, extending all the way down to Tambler, can now effortlessly book a GrabTaxi ride through the Grab app.

“Grab Philippines is proud to partner with the City of General Santos in introducing a digital and more efficient means of hailing a taxi for both locals and tourists,” CJ Lacsican, Grab Philippines Head of Cities Operations, said during the joint announcement between Grab and city officials held at Avior Hotel.

Gensan City Executive Assistant to the Mayor Jake Reyes with Grab Philippines Head of Cities Operations CJ Lagsican

As the pioneering four-wheel digital ride-hailing service in the city, GrabTaxi boasts an extensive range of technological features designed to enhance the safety and convenience of GenSan commuters. Key among these features is the ‘Share Your Ride’ function, which enables passengers to share a live tracking link of their journey with their loved ones. Additionally, the ‘Emergency SOS Button’ provides passengers with a quick and easy way to connect with law enforcement should the need arise.

“By connecting the GenSan taxi network to the Grab ecosystem, we are bringing our top-notch safety standards and technology to the commuters of General Santos,” Lacsican said, adding that Grab’s expansion into the city is “a significant step towards modernizing the city’s transportation sector and the overall dawn of digital mobility in General Santos.” Lacsican also highlighted that through digital solutions like GrabTaxi, GenSan taxi drivers and operators effectively expand their earnings and productivity capacity – supplementing their income from traditional street-hail rides.

Sox Bloggers at the Media Round Table Event

Furthermore, GrabTaxi also ensures fair and transparent pricing through upfront fares, which enables passengers to see the total cost for their ride upon booking; and fare breakdown, which shows passengers information on how the final price was calculated, detailing components like base fare, distance covered, time taken, and any other fees like toll fees or discounts applied.

Mayor Lorelei Pacquiao welcomed the entry of GrabTaxi into General Santos and expressed optimism on the new partnership with Grab, which she called an important milestone on the city’s journey towards progress. Through a special message, she pointed out that Grab’s arrival does not only expand the transportation options for its citizens but also enhance the city’s reputation as a center of economic opportunity.

“Nasasabik kaming tanggapin ang pagpapalawak ng serbisyo ng Grab Taxi sa General Santos City, na nagmamarka ng isang makabuluhang milestone sa aming paglalakbay tungo sa pag-unlad at pagbabago. Ang inisyatiba na ito ay hindi lamang nagbibigay sa ating mga residente ng isang maginhawa at maaasahang opsyon sa transportasyon bagkus binibigyang-diin din ang lumalagong apela ng ating lungsod bilang sentro ng pagkakataong pang-ekonomiya,” Mayor Pacquiao said.

The Mayor underscored Grab’s innovative technology, which she said, aligns perfectly with her administration’s vision of creating a vibrant and connected community for all.

“Sama-sama, susulong tayo nang may positibong determinasyon, na tinitiyak na ang General Santos City ay mananatiling isang masigla at konektadong komunidad para sa lahat,” she added.

In addition to Grab’s steadfast commitment to safety and reliability for taxi passengers, drivers, and operators, Lacsican said Grab is looking forward to making an immediate and lasting contribution to the local economy, as it had been doing in the other provinces where it has a presence both in the ride-hailing and in the food delivery infrastructure. 

Aside from the convenience and efficiency provided by the super app, GrabTaxi customers will also benefit from Grab’s upfront and transparent pricing and all the safety features of a GrabCar.

The author at the Media Round Table event