PH fintech startup Plentina celebrates their 2nd anniversary this October! From the very first launch of the Plentina app on the Google Play Store last October 2020, the startup led by Filipino founders Kevin Gabayan and Earl Valencia has come a long way from its humble beginnings.

During the first few months of Plentina, there were only a few select merchants available on the app such as CLiQQ, Smart/PLDT, and Agoda. The app’s estimated users or KaPlentinas were around 10,000 by December 2020. At present, Plentina now has over 100+ brands and partner merchants including game-changing brands such as SM and Robinsons. The estimated number of KaPlentinas is now at a whopping number of 286,000 users, a testament to Plentina’s continuous growth and expansion.

Amidst the highly competitive and grueling startup industry, Plentina proves a strong fintech player as it continues to innovate and adapt to new and exciting challenges. According to the company’s General Manager Alex Aronson, “The company was not able to reach these milestones by just sheer luck, but by the entire team’s hard work, dedication, and creativity along with putting importance to each and every one of our customers.”

Back in 2020, Plentina’s Buy Now, Pay Later (BNPL) app developed a loyal user base as it made their customers’ daily essentials more accessible– especially in light of the global pandemic. The company’s main mission is to improve financial access in service of the emerging markets, offering KaPlentinas the opportunity to get their essentials first and repay them later by installment with minimal interest. Plentina assures users of its flat late fees, which mean users do not have to worry about steep interest rates compounding by the day.

As of October 2022, Plentina continues to onboard more merchants to their app, showing its rapid growth and drive to give its customers utmost convenience and access to more and more partner merchants. Apart from this, Plentina was also able to participate in various events and seminars such as the Philippine Startup Week, JICA NINJA Accelerator Program, and the DTI Global Accelerator Program from March to August this year.

The fintech startup has also expanded its services apart from their usual BNPL system, now offering the choice for Pay Now, which rewards users with discounts should they choose to pay for offers immediately. Another game-changing milestone for Plentina this year is the rollout of their iOS app, which now enables Apple device users to access Plentina’s BNPL services.

On Plentina’s rapid expansion, Plentina’s Chief Business Officer and Co-founder Earl Valencia says, “Plentina is committed to the evolving financial needs of our customers. Listening closely to each and every one of our KaPlentinas gives us insight on how to constantly improve and innovate more ways to give users a greater experience.” Lastly, Valencia states, “Plentina wouldn’t be where we are today without the continuous support from our customers and our team’s hard work. Thank you to each and every one of our KaPlentinas and our very own Plentina team in making all this possible!”

Plentina’s 2nd anniversary is definitely a special milestone worth celebrating, and both the Plentina team and their ever-supportive users are very excited to witness the company’s continuous growth and expansion in the years to come! 

About Plentina

Plentina is a leading fintech startup launched in 2020 by Filipino founders Kevin Gabayan and Earl Valencia and aims to unlock financial services for the emerging middle class using machine learning algorithms. Officially licensed by Bangko Sentral ng Pilipinas (BSP) and the Securities and Exchange Commission (SEC), the company builds an alternative credit score and provides store credit financing to Filipinos so that they can buy essentials like food, medicine, groceries, and school supplies. 

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