At first it was only Mitsubishi Philippines and Honda Cars hugging the limelight in General Santos, being the only sales and service centers of major car manufacturers in the city. Franchised by the Regollo Family, and the Ced Family respectively, their GenSan branches were their Japanese franchisors’ top dealerships in the Philippines for more than a couple of years owing to the warm patronage of the people of South Central Mindanao or Region XII.
For the rest of the owners of other car brands in the Tuna Capital, they would have to drive their vehicles to Davao City 150 kms away if they want them serviced by their respective official service centers located there. Or if they want to purchase vehicles other than the Mitsubishi and Honda brands, then the Durian Capital is the nearest place to visit.
Finally in October 2007, to answer the clamor from its numerous clients and prospective customers, Hyundai Philippines decided to construct and open their own along the National Highway a few meters away from Mitsubishi GenSan. No less than GenSan Mayor Jun Acharon led the inauguration of the new Hyundai Sales and Service Center-General Santos!
Then, a few months later, in May 2, 2008, due also to the city’s burgeoning population, it was the turn of Toyota Motors Philippines to open its franchise outlet along the same strip at the National Highway of General Santos. This time, its Davao dealer, Mr. Jose Lim also took up the reins of handling the dealership in GenSan, which he says is a project benefiting not only the city but the whole of Region 12.
This new investment totalled P120 million pesos and employed almost a hundred local hires. During its inaugural program, Mayor Jun Acharon thanked the Toyota bigwigs who were present at that time including Toyota Motor Phils. President, Mr. Hiroshi Ito, and Toyota Dealers Association the Phils. President Mr. Francis Castillo Laurel.
And now, more than a year after that, here is another car dealership whose owners have again acknowledged the soundness of investing in General Santos City and have joined the bandwagon of large multinationals which have settled here including Toyota, Hyundai, the just-opened Robinsons Mall, SM Malls and many more.
Welcome to GenSan, Isuzu Philippines Corporation through its franchise, Isuzu MTL GenSan Motors, Inc.
Here are photos of the Isuzu building which is now undergoing construction at its location along the National Highway in Barangay Apopong, a few meters before reaching Forest Lake San Carlos.
This is just the 3rd Dealership of Isuzu Philippines Corporation in Mindanao, following the ones in Cagayan de Oro (Cebu Southern Motors Inc) and Davao City (Southern Motors of Davao Inc).