Whether you’re promoting a product, promoting a service, or even just promoting yourself, we all know the best way to do it is on the internet. A decade or two ago, people would have been forced to take out newspaper or tv adverts, hand out flyers or even rely on word of mouth to help promote their brand. Now everybody can access the whole world from their keyboard. With everybody trying to promote themselves, how can you stand out on the world wide web? Here are a few tips to help promote yourself across the world.
There are so many ways of accessing information from the internet. There are apps, social media platforms, and even personal assistants like Siri, Google, and Alexa. Even though it seems a new way of getting online is introduced every year, the most popular way continues to be via search engines.
If you’ve never stopped to think about how search engines work, you might just think that the search engine ranks every result on how useful each website would be in answering your query. In fact, there are so many different reasons why one website might rank above another that the process has created an industry of its own.
Search Engine Optimisation is the process of increasing how many times your page appears in search engine results. It’s also the process of making sure your website appears in the right set of results, putting you in contact with the customers that are most likely to want your product or service. Although this is the most useful way of marketing yourself, it can also be the most complicated. This is why it’s important to employ the help of experts. For example, agencies like Click Intelligence can look after the whole process of creating a successful search campaign. Whether you’re a small brand starting out or an already established brand, investing in SEO is one of the best investments you can make.
Once you’ve found a customer, it’s important to hold onto them. You want your customers to become friends with your business. Social media platforms like Facebook and Instagram allow you to integrate your brand with the rest of the things they love to follow, from friends, celebrities, to even hobbies.
So whether it’s offering the latest news or even discounts, find a way to encourage your customers to follow you on social media. Once you’ve got their subscription, make sure you update your platforms frequently with posts that have high-quality images and information.
The internet also allows you to work with other likeminded people across the globe. If there’s a blogger or social media star who is either heavily involved in the same industry as you or encapsulates everything that you want your target audience to be, then reach out to them and see if they’re willing to collaborate. If one of your products appears on their social media page or blog, then it could attract a huge number of new visits to your website.