Coca-Cola Philippines, the Technical Education and Skills Development Authority (TESDA), the City Government of Tagum &
the Tagum City Council of Women Foundation launched the iSTAR Center for Entrepreneurship in Davao del Norte on July 4, 2024.

The program is the result of a public-private partnership between the Technical Education and Skills Development Authority (TESDA) and Coca-Cola Philippines. This collaboration supports Coca-Cola Philippines’ broader economic empowerment strategy to break the cycle of generational poverty.

For more than a decade, this partnership has expanded with seven regional microfinance and non-governmental institutions across the country, making iSTAR’s modules free and accessible nationwide through the TESDA Online Program.

iSTAR aims to address key barriers that hinder the development of women entrepreneurs, such as limited access to training, resources, and mentorship. Through its expanded digital platform, iSTAR has empowered over 150,000 micro-entrepreneurs, surpassing its 2025 target of 100,000 graduates. Earlier this year, the program was showcased at the 68th session of the United Nations Commission on the Status of Women (CSW) at the UN Headquarters in New York.


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