Secure your pre-order now and get your hands on Sony’s FE 24-50mm F2.8 G, a compact, large aperture F2.8 G Lens™ with high-performance optics for Php 69,990, bundled with a Peak Design Cuff worth Php 2,200! Available at all participating authorized dealers nationwide from March 15 to April 14, 2024.

Sony is pleased to announce the release of its new compact full-frame E-mount lens, the FE 24-50mm F2.8 G. Despite its small and lightweight body, it achieves the high-resolution performance and beautiful bokeh that can be expected from a large aperture F2.8 G Lens.  Covering focal lengths of24 mm to 50 mm, it allows you to capture everything from still images such as everyday snapshots, and portraits to video shooting, all in high quality and compact design that will easily fit in the smallest of kit bags.

Key features of FE 24-50mm F2.8 G
FE 24-50mm F2.8 G is equipped with user-friendly functions such as a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch, offering high operability and comprehensive control. Plus, for further ease of use, they are designed to be dust and moisture-proof with a fluorine coating which prevents dirt from sticking to the front surface of the lens.

With the latest optical and mechanical design, the lens dimensions have been kept compact with a filter diameter of ?67 mm, maximum diameter of 74.8 mm, length of 92.3 mm, and weight of approximately 440 g.

Sharp and detailed images at all focal lengths are achieved thanks to the arrangement of four aspherical lenses and two pieces of ED (Extra-low Dispersion) glass, so that aberrations such as chromatic aberration are reduced, achieving high-resolution performance from the center to the corner. FE 24-50mm F2.8 G uses an 11-blade circular aperture which together with the optimization of spherical aberration provides the beautiful, soft, and smooth bokeh that is characteristic of the G Lens series. It has a minimum shooting distance of 0.19 m (AF) at wide end and a maximum magnification of 0.30 x (AF) offering high-quality close-up shooting.
The quality is evident through the AF (auto focus) whereby, equipped with two linear motors, it achieves high-speed, high-precision, tenacious tracking, and quiet focusing. It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second for the full-frame mirrorless camera Alpha 9 III. For those wanting a solid video performance, AF tracking is available for high frame rate 4K 120p or FHD 240p movie recording where critical focus control is required, plus it supports in-body Active Mode image stabilization  for steady shooting while walking. It is also compatible with the focus breathing compensation on camera bodies, allowing for high-quality video expression.

Intuitive manual focus is achieved thanks to the adoption of linear response MF which allows smooth and superior image expression.

What better way to experience a high-performing lens than with a Sony camera? The new FE 24-50mm F2.8 G is best paired with Sony’s Alpha 7C II compact full-frame camera that is packed with cutting-edge capture technology for both stills and movies; an essential tool for capturing the world the way you want it, with its compact and lightweight body — now available in Silver!

The silver variant of Sony’s Alpha 7C II is exclusively available in Alpha Shops: Sony Centres in Megamall, Glorietta, Mall of Asia, Henry’s Camera Shop in Glorietta, Camerahaus Megamall, and Macy’s APM Mall.

For detailed product information visit:
FE 24-50mm F2.8 G:
Pre-Order Link:
Alpha 7C II:

DTI Fair Trade Permit No. FTEB-188260 Series of 2024.