Ford Philippines Brings Driving Skills For Life to VisMin, Emphasizing ‘Safe Driving in the New Normal’

As part of its commitment to creating better and safer drivers on the road, Ford Philippines is bringing its Driving Skills for Life (DSFL) program to Visayas and Mindanao this November 2021.

This year’s DSFL, themed “Safe Driving in the New Normal,” will include current themes such as pandemic automobile care and maintenance advice, car cleanliness and disinfection, and rainy-day driving strategies. These supplements the existing DSFL training package, which includes fundamental vehicle dynamics and handling, driving in a variety of circumstances, anti-distracted driving, and fuel-efficient driving.

The DSFL sessions this year will be held virtually in order to establish a secure and physically distant learning environment. The DSFL has been rescheduled for this year after being postponed in 2020 owing to the COVID-19 epidemic.

“We are excited to bring the DSFL back this year as we reinforce our long-standing advocacy on road safety. Now, the DSFL is made more accessible on the digital platform as we aim to reach more drivers with our safe driving training program,” shares EJ Francisco, AVP for Communications, Ford Philippines. “This year, we are making the DSFL a more relevant training program for our participants by sharing the necessary driving habits and skills as they navigate the roads in the ‘new normal’.”

Tuason Racing School, a long-time partner and training facilitator, will lead the virtual DSFL program for Ford Philippines, aiming to give an interactive training session with more instructional videos, games, and contests. This year’s Ford road safety ambassadors are radio personalities Sam YG and Riki Flores-Reyes, who will assist increase the program’s awareness in the digital sphere.

The DSFL has successfully trained over 26,000 drivers since it launched in the country. Over the years, the program has made itself relevant with the changing road conditions, policies, and government regulations. In 2019, over 3,300 public and private drivers participated in the DSFL. 

The training program has been a consistent recipient of awards in the country. It brought home a Gold award under the Road Safety category in the 4^th Driven to Serve Awards by the Society of Philippine Motoring Journalists (SPMJ) in 2020. 

Driving Skills for Life was established in the United States in 2003 by Ford Motor Company Fund, the U.S. Governors Highway Safety Association, and a panel of safety experts, to teach newly licensed drivers the necessary skills for safe driving beyond what is learned in standard driver education programs. 

The DSFL is open to the public for free. Below are the details on the DSFL sessions:

Slots will be available on a first-come, first-served basis. The first 150 registrants will be contacted via e-mail or mobile number and will be sent the Zoom link for the virtual session. #GensanNewsOnline