Dagan ‘ta Bai! REV* Opens Its First VisMin Flagship in Cebu City

Cebu City laced up in excitement as REV*, the premier authenticator of brands and the ultimate destination for runners in the Philippines, officially opened its first store outside Metro Manila on October 21, 2025, at the 2nd Level of Ayala Center Cebu.

The launch marked a major milestone for the brand and a significant boost for the VisMin running community, bringing a curated lineup of best-in-industry products right to the heart of the Queen City of the South.

Runners discovered footwear for every goal —from everyday training to race day—from leading brands such as adidas, Asics, HOKA, New Balance, Nike, On, PUMA, and Saucony. Beyond shoes, the store also featured performance apparel, accessories, and nutrition essentials from Coros, Shokz, Vamos, Crep Protect, and Nutrition Depot.

The entire launch revolved around the theme “THE STARTING LINE,” reflecting REV*’s commitment to empowering runners to begin, restart, and keep chasing new goals, regardless of skill level or endurance. Its message of growth and motivation resonated with both seasoned marathoners and first-time runners, all celebrating the shared joy and challenge of movement.

To embody the “For Every Run” spirit, the festivities kicked off with a community morning run, where participants celebrated movement, forged new connections, and experienced the energy of REV* firsthand. Those who joined the inaugural 5K run also received exclusive early access to the new store during special shopping hours—an opportunity to gear up with top-tier brands before the official opening program began.

The grand opening culminated in a raffle draw that gave away premium prizes from the world’s leading running brands, wrapping up a full-day celebration dedicated to Cebu’s growing running community.

With its arrival, REV* reshaped the running landscape in the VisMin region, establishing a true hub for enthusiasts seeking authentic gear and expert guidance.

Runners and fitness enthusiasts can continue to follow @revph on Instagram and REV PH on Facebook for updates on upcoming community runs, events, and product drops. They can also visit the store at Level 2, Ayala Center Cebu, or shop online anytime at rev.com.ph, where membership in the REV Club unlocks exclusive perks.